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Tools I recommend

The software I actually recommend.

Tool-agnostic, honest, and emotionally attached to only a few subscriptions. I recommend what fits how your firm works, not what has the best ads, and you always buy licences directly from the vendor.

A few links are partner links. If you sign up through them, I may earn a commission at no extra cost to you. It never changes what I recommend. Affiliate disclosure.

Partners

Certified and verified

Partner status means direct access to the vendor’s team and early knowledge of what’s changing, so your setup stays ahead.

Verified Partner

SmartSuite

A flexible work platform for CRM, projects and client operations in one connected system. Audited for SOC 2, ISO 27001, GDPR and HIPAA. The one my team sets up most often.

Certified Partner

Missive

Shared inboxes and team chat around email, so client conversations don’t live in one person’s inbox.

Verified Consultant

ClickUp

Projects, tasks, docs and dashboards in one workspace. I know it inside out, including the settings nobody should touch.

Where work lives

Work and project management

Where projects, tasks and client work live.

ClickUp

Projects, tasks, docs and dashboards in one workspace.

Airtable

A spreadsheet-database hybrid for custom trackers and internal tools.

Notion

Docs, wikis and light project tracking in one place.

Monday.com

Visual boards and workflows for teams that like to see the whole picture.

Miro

An online whiteboard for mapping processes and planning together.

Client portals

Client portals and internal tools

Give clients and your team their own view.

Softr

Client portals and internal apps built on top of your data.

Kitchen

Branded client portals for status, files and approvals.

CRM

CRM and sales

Leads, deals and client relationships.

HubSpot

CRM, pipelines and marketing for firms that sell on relationships.

Close

A fast, calling-first CRM for small sales teams.

Pipedrive

A visual sales pipeline that keeps every deal moving.

Attio

A flexible, modern CRM that adapts to how you sell.

LinkedIn Sales Navigator

Find and follow the right people at your target accounts.

Automation

Automation and AI

The connections and assistants that do the repetitive work.

Make

Visual automation for multi-step workflows between your tools.

Zapier

Simple automations between thousands of apps.

n8n

Flexible automation you can self-host, for complex workflows.

Claude

An AI assistant for writing, research and analysis.

ChatGPT

An AI assistant for drafting, summarising and brainstorming.

Gemini

Google’s AI assistant, built into Google Workspace.

Email, calls

Email, calls and collaboration

Everyday communication inside and outside the team.

Google Workspace

Email, documents, spreadsheets and shared drives.

Microsoft 365

Outlook, Teams, SharePoint and Office for firms on Microsoft.

Superhuman

A fast email client for people who live in their inbox.

Slack

Team chat with channels per client or project.

Zoom

Video calls and webinars with clients and the team.

Loom

Short screen recordings for training, handovers and updates.

Grammarly

Clear, consistent writing in every email and document.

Forms, scheduling

Forms, scheduling and agreements

From first contact to signed engagement.

Fillout

Forms and intake flows that feed straight into your systems.

Typeform

Conversational forms and questionnaires.

TidyCal

Simple booking pages for calls and meetings.

Calendly

Booking links so clients pick a time without the back and forth.

Better Proposals

Proposals and quotes clients can accept online.

Oneflow

Digital contracts with e-signatures.

DocuSign

E-signatures for contracts and engagement letters.

Knowledge, training

Knowledge, training and SOPs

So the know-how lives in the system, not in one head.

Trainual

Training and SOPs for onboarding new hires.

Waybook

A home for processes, policies and team playbooks.

Finance, time

Finance, time and payments

Invoicing, payments and the hours behind them.

Xero

Accounting and invoicing that connects to your project and CRM data.

QuickBooks

Accounting, invoicing and payments for small firms.

Stripe

Online payments and subscriptions connected to your invoicing.

PayPal

Online payments clients already know.

Wise

International payments and multi-currency accounts.

Everhour

Time tracking and budgets inside your project tool.

Clockify

Simple time tracking for the whole team.

Marketing, content

Marketing, content and web

Newsletters, social, design and your website.

MailerLite

Newsletters and email automation.

SocialPilot

Plan and publish social posts across channels.

Canva

Design for social posts, presentations and documents.

Restream

Stream live shows and webinars to several platforms at once.

Captivate

Podcast hosting and distribution.

WordPress

The website platform behind most business sites.

Cloudflare

Fast, secure DNS and protection for your website.

CookieYes

Cookie consent and compliance for your website.

One more thing

Choosing the tool is the easy part.

Keeping it set up, connected and actually used is where most firms struggle. Before you buy anything, ask whether you’re paying for what it does today or for the promise of what it could do next month.

Ready when you are

Not sure which tool fits your firm?